23 september 2017
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 Big National Event to Celebrate IDS SANTÈ’s 20th Anniversary
 
 
2013-05-31
IDS Santè organizes a big challenge within 4 cities in France to promote connected health and our webshop. During 6 months, from June to November, 1 000 volunteers will participate in a study. IDS will record daily their steps, distance and calories burned. Results will be displayed live on the website of a national newspaper we are teaming up with.
 
 
 
> Learn more
IDS Canada performs a “never-done-before” Custom Healthcare Service!
 
2013-05-31
IDS Canada successfully executed the first phase of a custom sampling project for Post Cereal Canada, beginning in February and continuing nationally through Q3, 2013. 

IDS Canada Field Service Representatives strategically placed cereal samples in IDS Canada’s family physician offices  and were asked to “get creative” in the way the samples were displayed. 
> Learn more
ILS makes segmentation possible2013-05-31
Nutricia has been a client of IDS Netherlands since 2012.  After a successful campaign in WIS for ‘colic’, Nutricia Advanced Medical Nutrition challenged us to carry out a particularly custom-designed service for Q2 and Q3.  Nutricia wanted to do two campaigns simultaneously but had a budget for only one. The campaigns include Nutridrink Smoothie for youngsters up to 10 years and Nutridrink Compact for older people aged 55 years and above with low body resistance.
 
 
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Most
popular posts
ILS makes segmentation possible2013-05-31
Nutricia has been a client of IDS Netherlands since 2012.  After a successful campaign in WIS for ‘colic’, Nutricia Advanced Medical Nutrition challenged us to carry out a particularly custom-designed service for Q2 and Q3.  Nutricia wanted to do two campaigns simultaneously but had a budget for only one. The campaigns include Nutridrink Smoothie for youngsters up to 10 years and Nutridrink Compact for older people aged 55 years and above with low body resistance.
 
 
> Learn More
IDS Canada performs a “never-done-before” Custom Healthcare Service!
 
2013-05-31
IDS Canada successfully executed the first phase of a custom sampling project for Post Cereal Canada, beginning in February and continuing nationally through Q3, 2013. 

IDS Canada Field Service Representatives strategically placed cereal samples in IDS Canada’s family physician offices  and were asked to “get creative” in the way the samples were displayed. 
> Learn More
 Big National Event to Celebrate IDS SANTÈ’s 20th Anniversary
 
 
2013-05-31
IDS Santè organizes a big challenge within 4 cities in France to promote connected health and our webshop. During 6 months, from June to November, 1 000 volunteers will participate in a study. IDS will record daily their steps, distance and calories burned. Results will be displayed live on the website of a national newspaper we are teaming up with.
 
 
 
> Learn More

CEGEDIM confirms the impact of waiting room communication

Market Research    2010-05-06



It is very difficult to measure the real impact on the public of prevention, screening and "disease awareness" messages. This type of assessment is even more problematic for pharmaceutical companies in France because they are not allowed to promote their prescription products there.

Therefore, these messages most often provide information on diseases to increase the awareness of undiagnosed patients.

However, there are some exceptions to this rule. Due to their preventive nature, the Afssaps (the French Health Products Safety Agency) authorises "branded" ad campaigns for smoking cessation products and vaccines.  It is against this background that Sanofi Pasteur MSD selected IDS Santé for its cervical cancer prevention campaign for promoting its Gardasil® vaccine to the public through doctor's offices.

According to a study conducted by Cegedim Strategic Data, the presence of a Gardasil® poster and leaflets in a waiting room had a significant impact on the number of vaccinated patients. General practitioners who belong to the IDS Santé network gave 12% to 27%* more injections than a control group, whose members did not have any information media in their waiting room.
This study once again confirmed the strategic nature of communication, particularly posters, in doctor's offices.
In fact, patients spend much more time in the waiting room than consulting with their physician. In addition to these results, this study reminds us of some of the basics of a successful health campaign: the quality of the message, the selection of media and the attention paid to the target. 


* Panel of 2 743 GPs compared to 46 000 non-target GPs – March/December 2009
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